Good farming practices
SOCIAL RESPONSABILITY /
Fundazucar, a foundation of a sugar refinery that promotes social responsibility in El Salvador together with the International Labour Organization (ILO), needed to create good farming practices that would improve the experience of the farmer and his environment when growing sugar cane. Through experience design, good farming practices contents were developed to create a good farming guide. It was also created a sowing and harvesting calendar, posters, songs, radio shows, radio soap opera and radio ads.